My Spotify

Introducing My Spotify – a celebration of the quirky, deeply personal bond between you and your music. With humorous and honest taglines, we shine a light on the unique personality that spills out from every user’s playlist.

Our campaign features real Spotify superfans and their laugh-out-loud, sometimes eyebrow-raising, listening habits. From uncovering those secret shower singing jams to revealing the guilty pleasure tracks that make you blush (but you love anyway), we capture the ultra-personal moments that make Spotify your Spotify.